7 Minutes to better Selling Podcast Ep. 7

Welcome to the 7 Minutes to Better Selling Podcast. I'm your host, Colin Lake

President and Founder of Developing the Next Leaders. So, with that in mind, I'd like to welcome Mahesh Yand to the show

And Mahesh is the CEO of Mindcracker. And Mahesh has done, as we had mentioned in social media leading up to this

Mahesh has done some amazing things for big businesses, medium-sized businesses, small businesses, and entrepreneurs just starting out in their entrepreneur journey

So Mahesh, we're really excited to have you and thanks so much for joining us

Hey, Colin. Good morning. How are you? I'm doing great. Thanks. So Mahesh, you had heard me mention a couple of the things that I've been

so impressed with you over the years and so happy to know you and bump into you through my

entrepreneurial journey and then watch you work and then watch you grow and then watch you do

more amazing things for more amazing people. So like, how do you get to the place where you are

today in terms of like the CEO of Mindcracker, one, and then two is this consultant or sponsor

for new entrepreneurs? Yeah. So, you know, most, like most entrepreneurs, I always had that

you know, in me is like always looking for solutions of problems, right? And that's what

made me start my own company and that that is mine cracker today i started that in almost in 2000

uh and then we registered company in 2003 but our goal was to provide support to these little

corporations or businesses who are looking to learn hey where should we putting our next you

know funds like if we are building or migrating to a new uh platform or you are building our own

platform or we want to change our platform, where should we going from here rather than

using the old products and services Mahesh one of the things I heard a couple of times and I only heard it lately like as this pace of change is accelerating is how are we ever going

to be creative or innovative if we're so busy every day, like we go from meeting to meeting

to meeting to meeting? There's no time to sit and think and really, really let yourself have that

like freedom or the permission to be creative. Yeah. You had that like potential in you

like you sat and saw you like, I think we can do this better. Yeah, that's a great question

And then we all struggle with that, right? Like I'm so busy every day. But here's the funny part is

if you look at the most successful person, if you look at Elon Musk or Bill Gates

they also have same time as you and me, right? We all have 24 times

It's really how you manage your time. If you look at the numbers, average person in the U.S

spend three hours and 13 minutes on social media every day. Take that time and take that and half an hour, move that to your daily learning

Make it a habit. Like every day at night when I'm done, you know, working and kids and all that around

11, 12 p.m., I spend one or two hours every day just learning new things, reading new things

Boy, I hope the entire sales world, like tech world, IT, whatever else, everyone just heard that comment, like, I find 30 minutes a day

Like, not I try to. I find it in every day at 30 minutes to read, to learn, to be creative, to get better

So that was great, Mahesh. Yeah. And I want to add one more thing

If your priority is straight, you will find time for that. Mahesh, let me ask you this

So you see lots of people trying to sell, right? So like trying to sell their services, trying to sell their platform, trying to sell their tech, whatever

What would you say from an opportunity perspective that like what would be the best opportunity for salespeople or the sales landscape today Today I will tell you tools tools tools automate automate automate partnership partnership partnership

So today salespeople, not only sales, everybody has so many tools. Sales have changed right before you will go meet in person, schedule meeting, drive to a city, have a lunch, start meeting people

and then you try to you know build a relationship which is still work today you can do the same

thing as well but now there are more people doing business online using virtual world right so you

need to figure out a few things right everybody today everybody needs a public profile online

okay everybody needs to be active on linkedin and other social media where their audiences are

if your audience are more on tiktok that's where you can sell your product you go to tiktok

If your audience are on Twitter or Facebook, you go there. The point is that you need to build a good profile, put your product and services out there, what you're selling, and then grow your audience

And the way you grow your audience is you have to be constantly keep pushing things out there, keep posting stuff out there, keep putting where people and review that

Like, are people really liking and commenting? And they are how many people are watching if I put a post there on, say, Facebook

or how many people really commenting on it. So it's a work, but here's the good part

Once you learn and again, make it as a habit of your daily routine

say one hour, you're going to spend all in social media marketing or sales

even LinkedIn, then you learn so much, then it automates itself. Then you don't have to work because slowly people start registering in their mind that

oh, Colin does that. Colin helps companies, you know, leaders to educate on sales, right

How to grow their company and business sales So once I slowly know from your social media now when I will need it I already know and i go to you it a long process but guess what it automates it then you are not selling and you

because all the work is already done hard work is already done right and then other part with this

is you're also becoming influencer and once you become influencer and somebody reach out to you

then sale is much easier because they already know about you. Rather than you are going and talking to 20 people and hoping one will buy my services

in other cases, they're coming to you. That means you are good to go

So Mahesh, I'm going to do a brief wrap, and then I'm going to give it to you for a final thought on my wrap

So Developing Next Leaders is passionately committed to helping salespeople better serve their clients

And we're doing this through constantly working and constantly learning from some of the best minds, distilling those ideas and bringing them back to the world in a way that you all can use them to, in fact, better serve your clients

So you heard Mahesh say, take that 30 minutes and learn. That time is so valuable for you, for your clients, for your well-being

So, Mahesh, I want to thank you. And like I said, I'll give you maybe 30 seconds or so to wrap us up and take us out

Yes. First of all, thank you for having me. This is a great show you're doing. And I think you're already building what you're teaching, right

You're building your presence online. You are every week you are doing this show

That means people are slowly learning about you, your services, following. So this is a perfect example

If somebody is trying to become a, you know, leader in sales, just partner with somebody

like you. Go on a show like yours, your show here, right? The point is just you need to just figure out what platform works for you

and what people like and dislike. So it's a little learning process

But once you know that, then it becomes easier. Mahesh, thanks again for joining us

Everyone else, good selling